Beatrice Vicente in

Beatrice Vicente

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Global Consultant | Strategic Retail Sales, Operations, & SaaS Advisor at Beatrice Vicente Consulting
📍 Carlsbad, California, United States

Beatrice is a retail turnaround executive with a track record of managing $3B+ P&Ls for major brands like Target and Toys "R" Us. She drives growth through operational reinvention, digital transformation, and building high-impact teams. She holds a Lean Six Sigma Green Belt certification and is a graduate of San Francisco State University.

Outside of her corporate advisory work, Beatrice is passionate about community involvement. A recommendation highlights her previous role as a Board Member and Director of Grant Writing & Fundraising for Homeless Veterans Of San Diego, applying her leadership skills to support a cause she cares about.

She spearheaded the launch of the first Jamba Juice store inside a Target, a key retail format innovation.

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Experience
18 Years
Current Role
Global Consultant | Strategic Retail Sales, Operations, & SaaS Advisor
Job Level
Mid-senior
Location
Carlsbad, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Beatrice cares about

Omnichannel Transformation
Her professional focus is on driving digital and omnichannel transformation, a core tenet of her consulting practice and previous executive roles at major retailers.
Retail Innovation
She publicly praises fresh, innovative, and immersive retail experiences, referencing how companies like Walmart and Pop Mart are transforming the in-store customer journey.
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Career

Work history

6-2015
Global Consultant | Strategic Retail Sales, Operations, & SaaS Advisor
Beatrice Vicente Consulting
9-2012 - 6-2015
Chief Operating Officer
Fresh and Easy/Tesco
8-2010 - 9-2011
Regional Vice President of Stores
Borders
6-2008 - 1-2010
Regional Vice President of Stores
Toys “R” Us
9-2005 - 5-2008
Group Director
Target
In the press

Media appearances

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Education
Bachelor's degree
San Francisco State University
Leadership at the Peak: C-Suite Training
Center for Creative Leadership
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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