Beatrice Vicente

Evaluator
DISC Type : DCS

Global Consultant | Strategic Retail Sales, Operations, & SaaS Advisor at Beatrice Vicente Consulting

Carlsbad, California, United States

Overview

Beatrice is a retail turnaround executive with a track record of managing $3B+ P&Ls for major brands like Target and Toys "R" Us. She drives growth through operational reinvention, digital transformation, and building high-impact teams. She holds a Lean Six Sigma Green Belt certification and is a graduate of San Francisco State University.

Outside of her corporate advisory work, Beatrice is passionate about community involvement. A recommendation highlights her previous role as a Board Member and Director of Grant Writing & Fundraising for Homeless Veterans Of San Diego, applying her leadership skills to support a cause she cares about.

She spearheaded the launch of the first Jamba Juice store inside a Target, a key retail format innovation.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Omnichannel Transformation
Her professional focus is on driving digital and omnichannel transformation, a core tenet of her consulting practice and previous executive roles at major retailers.
Retail Innovation
She publicly praises fresh, innovative, and immersive retail experiences, referencing how companies like Walmart and Pop Mart are transforming the in-store customer journey.
Leadership & Culture
A recurring theme in her commentary is the importance of building high-performing teams, leading change, and shaping a positive corporate culture. Peers describe her as a "proven leader".

Media Appearances

Beatrice has no verified media appearances

Work History

6-2015
Global Consultant | Strategic Retail Sales, Operations, & SaaS Advisor at Beatrice Vicente Consulting
9-2012 - 6-2015
Chief Operating Officer at Fresh and Easy/Tesco
8-2010 - 9-2011
Regional Vice President of Stores at Borders
6-2008 - 1-2010
Regional Vice President of Stores at Toys “R” Us
9-2005 - 5-2008
Group Director at Target

Education

Bachelor's degree from San Francisco State University
Leadership at the Peak: C-Suite Training from Center for Creative Leadership

More Information

Social Presence :

Prographics :

Exp : 18 Location : Carlsbad, California, United States Job Level : Mid-senior Designation : Global Consultant | Strategic Retail Sales, Operations, & SaaS Advisor at Beatrice Vicente Consulting
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Insights For Selling To Beatrice

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatrice is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Beatrice

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Beatrice move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Beatrice take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Beatrice

Personality Compatibility


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