Sierra Castellano

Energizer
DISC Type : I

Senior Director Merchandising - Wine, Gourmet Food and Wolfermans at Harry & David

Medford-Grants Pass Area, United States

Overview

Sierra has no verified overview

Personality Overview

Big Picture Person

Believer

Full Of Energy

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Sierra has no verified topics they care about

Media Appearances

Sierra has no verified media appearances

Work History

9-2021
Senior Director Merchandising - Wine, Gourmet Food and Wolfermans at Harry & David
7-2017 - 9-2021
Director of Merchandising - Food, Wine and Stock Yards at Harry & David
3-2016 - 7-2017
Brand Director - Orchard Table, Stock Yards and Wine at Harry & David
1-2009 - 1-2010
Product Development Manager - Bakery & Confections at Harry and David
1-2008 - 1-2009
Buyer - Specialty Foods at Harry and David

Education

BS from Southern Oregon University
General Education from Santa Barbara City College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Medford-Grants Pass Area, United States Job Level : Senior Designation : Senior Director Merchandising - Wine, Gourmet Food and Wolfermans at Harry & David
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Insights For Selling To Sierra

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sierra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sierra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sierra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sierra take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sierra

Personality Compatibility


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