Botond Boros in

Botond Boros

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Head of BI & Digital Solutions at Visit Hungary
📍 Budapest, Budapest, Hungary

Botond is a digital and AI transformation leader with over 15 years of experience at major tech companies like Google and PayPal. He specializes in using AI-enabled analytics and forecasting to turn complex data into actionable insights. People who have worked with him describe him as a "mature manager" and an "outstanding expert" in B2B marketing.

His recent personal projects show a passion for applying data science to diverse real-world issues. He creates and shares public dashboards analyzing topics like the sustainability of tourism across the EU, forecasting flight price increases, and modeling environmental changes, such as algae blooms on Lake Balaton in Hungary.

Unique fact: He recently built a forecasting model to estimate algae levels for the summer of 2026 on Lake Balaton using satellite data.

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Experience
21 Years
Current Role
Head of BI & Digital Solutions
Job Level
Mid-senior
Location
Budapest, Budapest, Hungary
Personality Overview

How Botond shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Botond cares about

AI-driven Decision Making
Leads initiatives at Visit Hungary to build AI-enabled analytics, forecasting systems, and digital decision platforms for the national tourism sector.
Consumer Platform Growth
At Google, he led regional launches and growth for consumer platforms like YouTube Music, YouTube Kids, and Google Pay across multiple European markets.
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Career

Work history

7-2024
Head of BI & Digital Solutions
Visit Hungary
4-2023 - 4-2024
Head of Marketing - CEE & Germany
merXu
10-2015 - 4-2023
Head of Marketing
Google
5-2013 - 10-2015
Business Development Manager, Channel Partners - CEE
PayPal
4-2012 - 4-2013
Head Of eBusiness Department
Cetelem
In the press

Media appearances

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Education
2018 - 2018
Marketing Academy - Google
The Wharton School
2014 - 2016
Master’s Degree
Kozminski University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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