Botond Boros in

Botond Boros

Sharpshooter · DISC type DC
Head of BI & Digital Solutions at Visit Hungary
📍 Budapest, Budapest, Hungary

Botond is a digital and AI transformation leader with over 15 years of experience at major tech companies like Google and PayPal. He specializes in using AI-enabled analytics and forecasting to turn complex data into actionable insights. People who have worked with him describe him as a "mature manager" and an "outstanding expert" in B2B marketing.

His recent personal projects show a passion for applying data science to diverse real-world issues. He creates and shares public dashboards analyzing topics like the sustainability of tourism across the EU, forecasting flight price increases, and modeling environmental changes, such as algae blooms on Lake Balaton in Hungary.

Unique fact: He recently built a forecasting model to estimate algae levels for the summer of 2026 on Lake Balaton using satellite data.

Read the full overview →
Experience
21 Years
Current Role
Head of BI & Digital Solutions
Job Level
Mid-senior
Location
Budapest, Budapest, Hungary
Personality Overview

How Botond shows up

Thorough Evaluator
Rigorous & Demanding
ROI Driven

More than the product, they care about the impact of the product. They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Priorities

Topics Botond cares about

AI-driven Decision Making
Leads initiatives at Visit Hungary to build AI-enabled analytics, forecasting systems, and digital decision platforms for the national tourism sector.
Consumer Platform Growth
At Google, he led regional launches and growth for consumer platforms like YouTube Music, YouTube Kids, and Google Pay across multiple European markets.
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Career

Work history

7-2024
Head of BI & Digital Solutions
Visit Hungary
4-2023 - 4-2024
Head of Marketing - CEE & Germany
merXu
10-2015 - 4-2023
Head of Marketing
Google
5-2013 - 10-2015
Business Development Manager, Channel Partners - CEE
PayPal
4-2012 - 4-2013
Head Of eBusiness Department
Cetelem
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2018 - 2018
Marketing Academy - Google
The Wharton School
2014 - 2016
Master’s Degree
Kozminski University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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