Beatriz Lacaz

Critic
DISC Type : C

Chief Executive Officer and Group Country Head Brazil at Societe Generale

São Paulo, São Paulo, Brazil

Overview

Beatriz Lacaz is the Chief Executive Officer and Group Country Head for Societe Generale in Brazil, leveraging over two decades of experience within the bank. Her career includes international leadership in Amsterdam and expertise across natural resources finance and capital markets. She is a graduate of the University of São Paulo.

Beatriz is actively involved in fostering international business relations as an elected counselor for the Franco-Brazilian Chamber of Commerce in São Paulo. She also champions corporate social responsibility, personally participating in and promoting employee volunteer initiatives that support local non-profit organizations.

Unique fact: Beatriz has built her entire career at Societe Generale, progressing from a sector head in 2002 to the CEO of Brazil.

Personality Overview

Negotiator

ROI Driven

Precise

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Franco-Brazilian Relations
Serves as an institutional counselor for the Câmara de Comércio França-Brasil (CCIFB), actively participating in shaping business ties between the two nations.
Community Engagement
Champions corporate social responsibility initiatives like "Mão na Massa", an annual employee volunteer day dedicated to renovating spaces for local NGOs.
Natural Resources Finance
Previously spent nearly a decade as Societe Generale's Head of Natural Resources, covering the metals, mining, oil & gas, and agribusiness sectors in Brazil.

Media Appearances

Societe Generale makes LATAM appointments. Featured in Societe Generale – Americas

See Now

Work History

4-2022
Chief Executive Officer and Group Country Head Brazil at Societe Generale
10-2019 - 4-2022
Managing Director - Corporate Bank Head at Societe Generale
1-2010 - 10-2019
Managing Director - Head of Natural Resources at Societe Generale
11-2008 - 12-2009
Director - Debt Capital Markets & Syndication at Banco Société Générale Brasil S.A
3-2006 - 10-2008
Director - Commodities and Trade Finance at Société Générale Amsterdam

Education

MBE; Master of Business Economics from University of São Paulo
Business Administration from University of São Paulo

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Executive Officer and Group Country Head Brazil at Societe Generale
URL has been copied!

Insights For Selling To Beatriz

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Beatriz

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Beatriz move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Beatriz take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Beatriz

Personality Compatibility


Other Societe Generale Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.