Becc Holland in

Becc Holland

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Founding Academic Fellow at Naveen Jindal School of Management, UT Dallas
📍 Paris, Île-de-France, France

Becc Holland is the CEO and Founder of Flip the Script, a company dedicated to modernizing sales development and training. A graduate of Texas A&M University, she is a recognized expert in personalization at scale, sales messaging, and challenging outdated sales tactics. People often describe her as brilliant, proactive, dedicated, and quick-witted.

A homegrown Texan, Becc believes that hiring and developing the right people is a core principle for success. She frequently travels for speaking engagements and collaborations with other industry leaders, working to make the sales world a better and more effective space for practitioners.

Unique Fact: Becc is known for her data-driven approach, creating frameworks that help sales teams double their reply rates by focusing on buyer psychology.

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Experience
5 Years
Current Role
Founding Academic Fellow
Job Level
Mid-senior
Location
Paris, Île-de-France, France
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Becc cares about

Sales Personalization
A core theme in her work, she created a "personalization at scale" methodology and teaches tactics for crafting outreach that earns attention and gets replies.
Buyer Psychology
Emphasizes understanding how buyers think and what motivates them, focusing on uncovering problems that buyers don't even know they have to create new demand.
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Career

Work history

9-2025
Founding Academic Fellow
Naveen Jindal School of Management, UT Dallas
3-2022
Advisory Board Member
UserGems 💎
3-2021
Advisory Board Member
REGIE.io
12-2020
Advisory Board Member
Sendoso
8-2020
CEO & Founder
Flip the Script
In the press

Media appearances

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Education
2004 - 2008
Bachelors in Business Administration
Texas A&M University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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