Becca Leonard

Questioner
DISC Type : c

Fractional Marketing Strategist at PELTO Health Partners

St Paul, Minnesota, United States

Overview

Becca Leonard is the Co-Founder and CMO of Aetos Health, a firm that provides fractional executive services to healthcare practices. With over a decade of experience in healthcare marketing and brand management, she specializes in creating data-driven strategies and building strategic partnerships. Becca earned her marketing degree from Oklahoma State University.

Outside of work, Becca is a toddler mom who is deeply committed to philanthropy. She actively fundraises for The Leukemia & Lymphoma Society, serving as a Challenge Chair and Team Captain for fundraising events. She and her company recently committed to matching donations for blood cancer research.

She co-founded Aetos Health with her sister, Rachel Uzlik, to help independent healthcare practices thrive.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Healthcare Marketing
Her entire career has been focused on marketing, communications, and brand management within the healthcare industry, from orthopedics to private practices.
Fractional CMO Services
Co-founded Aetos Health to provide fractional, whole-business expertise for small and mid-sized healthcare practices, filling a critical resource gap.
Cancer Fundraising
Is personally committed to raising funds for The Leukemia & Lymphoma Society and leads a fundraising team, recently launching a matching gift campaign.

Media Appearances

Becca has no verified media appearances

Work History

8-2024
Fractional Marketing Strategist at PELTO Health Partners
1-2024
Co-Founder and CMO at Aetos Health
7-2022 - 10-2023
Director of Marketing at Twin Cities Orthopedics
1-2022 - 6-2022
Director of Marketing at Revo Health
6-2019 - 11-2022
Marketing Manager - Brand & Partnerships at Twin Cities Orthopedics

Education

2011 - 2014
Bachelor of Applied Science (B.A.Sc.) from University of St. Thomas
2010 - 2011
Marketing/Marketing Management from Oklahoma State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : St Paul, Minnesota, United States Job Level : Junior Designation : Fractional Marketing Strategist at PELTO Health Partners
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Insights For Selling To Becca

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becca is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Becca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Becca move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Becca take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Becca

Personality Compatibility


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