Becca Monihan in

Becca Monihan

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Director, Digital Revenue & Service Products at Southwest Airlines
📍 Dallas-Fort Worth Metroplex, United States

Becca is the Director of Digital Revenue & Service Products at Southwest Airlines, where she drives strategy for end-to-end digital experiences. A certified Scrum Product Owner with a BA from MidAmerica Nazarene University, she is described by colleagues as an invaluable resource with extensive product knowledge and excellent communication skills.

Outside of her core role, Becca has an interest in fostering innovation and creativity, having taken courses on the subjects. She also follows major consumer brands, such as The Walt Disney Company, indicating an appreciation for strong brand storytelling and customer loyalty.

A key highlight of her recent work was leading the digital transformation for Southwests historic and complex shift to assigned seating.

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Experience
16 Years
Current Role
Director, Digital Revenue & Service Products
Job Level
Mid-senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Becca cares about

Digital Customer Journey
Her role is centered on driving the vision and strategy for end-to-end digital experiences that inspire loyalty, covering booking, ancillary products, and day-of-travel service.
Driving Revenue Growth
Her career at Southwest has consistently focused on leading digital strategy for key revenue-generating products, including air booking, loyalty programs, and partnerships.
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Career

Work history

2-2025
Director, Digital Revenue & Service Products
Southwest Airlines
11-2024 - 2-2025
Director, Digital Revenue Products
Southwest Airlines
6-2022 - 11-2024
Sr. Product Group Manager, Digital Experience
Southwest Airlines
10-2019 - 6-2022
Director of Digital Platforms
Healthy Directions
1-2019 - 10-2019
Product Manager
Ticketmaster
In the press

Media appearances

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Education
Bachelor of Arts
MidAmerica Nazarene University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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