Becca Monihan

Trailblazer
DISC Type : ID

Director, Digital Revenue & Service Products at Southwest Airlines

Dallas-Fort Worth Metroplex, United States

Overview

Becca is the Director of Digital Revenue & Service Products at Southwest Airlines, where she drives strategy for end-to-end digital experiences. A certified Scrum Product Owner with a BA from MidAmerica Nazarene University, she is described by colleagues as an invaluable resource with extensive product knowledge and excellent communication skills.

Outside of her core role, Becca has an interest in fostering innovation and creativity, having taken courses on the subjects. She also follows major consumer brands, such as The Walt Disney Company, indicating an appreciation for strong brand storytelling and customer loyalty.

A key highlight of her recent work was leading the digital transformation for Southwests historic and complex shift to assigned seating.

Personality Overview

Charismatic

Friendly But Fast

Achievement-Oriented

They respond better to a combination of speed and relationship.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Digital Customer Journey
Her role is centered on driving the vision and strategy for end-to-end digital experiences that inspire loyalty, covering booking, ancillary products, and day-of-travel service.
Driving Revenue Growth
Her career at Southwest has consistently focused on leading digital strategy for key revenue-generating products, including air booking, loyalty programs, and partnerships.
Operational Transformation
She highlights complex operational changes in her work, such as the fundamental shift to assigned seating and adapting to major weather events.

Media Appearances

Becca has no verified media appearances

Work History

2-2025
Director, Digital Revenue & Service Products at Southwest Airlines
11-2024 - 2-2025
Director, Digital Revenue Products at Southwest Airlines
6-2022 - 11-2024
Sr. Product Group Manager, Digital Experience at Southwest Airlines
10-2019 - 6-2022
Director of Digital Platforms at Healthy Directions
1-2019 - 10-2019
Product Manager at Ticketmaster

Education

Bachelor of Arts from MidAmerica Nazarene University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director, Digital Revenue & Service Products at Southwest Airlines
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Insights For Selling To Becca

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becca is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Becca

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Becca move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Becca take some risk or not?

  • They can take risks if necessary.

You And Becca

Personality Compatibility


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