Becky Freemal, MBA in

Becky Freemal, MBA

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Adjunct Professor of Management at Virginia Tech
📍 Greater Roanoke Area, United States

Becky is a Fractional CMO, Growth Strategist, and Wall Street Journal bestselling author with a background as an Emmy award-winning journalist. She leverages her MBA from Virginia Tech to develop evidence-based marketing strategies that deliver measurable revenue growth, specializing in brand storytelling and data-driven insights.

Outside of her executive roles, Becky is an Adjunct Professor at Virginia Tech, where she brings real-world business experience into the classroom. She is active in her local business community and often reflects on the importance of integrating personal experiences, like motherhood, into ones professional journey.

Unique fact: She successfully transitioned from being an Emmy award-winning journalist to a bestselling author and marketing executive.

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Experience
29 Years
Current Role
Adjunct Professor of Management
Job Level
Leadership
Location
Greater Roanoke Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Becky cares about

Brand Storytelling
Her background as a journalist is central to her marketing approach, focusing on uncovering and telling authentic company stories to create genuine connections.
Data-Driven Growth
Emphasizes implementing frameworks that lead to measurable results, citing specific metrics like a 312% increase in online inquiries and a 46% rise in SaaS enrollment.
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Career

Work history

8-2024
Adjunct Professor of Management
Virginia Tech
1-2023
Fractional Chief Marketing Officer & Growth Strategist
Market Exec
1-2022 - 5-2023
Chief Marketing Communication Officer
ValleyStar Credit Union
1-2020 - 1-2022
Vice President of Brand
ValleyStar Credit Union
5-2019 - 2-2020
Director of Communication and Marketing, Pamplin College of Business
Virginia Tech
In the press

Media appearances

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Education
Master of Business Administration - MBA
Virginia Tech
1-2022 - 4-2022
Pupose-Driven Sustainable Business Strategy course
Harvard Business School Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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