Becky is a Fractional CMO, Growth Strategist, and Wall Street Journal bestselling author with a background as an Emmy award-winning journalist. She leverages her MBA from Virginia Tech to develop evidence-based marketing strategies that deliver measurable revenue growth, specializing in brand storytelling and data-driven insights.
Outside of her executive roles, Becky is an Adjunct Professor at Virginia Tech, where she brings real-world business experience into the classroom. She is active in her local business community and often reflects on the importance of integrating personal experiences, like motherhood, into ones professional journey.
Unique fact: She successfully transitioned from being an Emmy award-winning journalist to a bestselling author and marketing executive.
Read the full overview →They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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