Becky Freemal, MBA

Commander
DISC Type : D

Adjunct Professor of Management at Virginia Tech

Greater Roanoke Area, United States

Overview

Becky is a Fractional CMO, Growth Strategist, and Wall Street Journal bestselling author with a background as an Emmy award-winning journalist. She leverages her MBA from Virginia Tech to develop evidence-based marketing strategies that deliver measurable revenue growth, specializing in brand storytelling and data-driven insights.

Outside of her executive roles, Becky is an Adjunct Professor at Virginia Tech, where she brings real-world business experience into the classroom. She is active in her local business community and often reflects on the importance of integrating personal experiences, like motherhood, into ones professional journey.

Unique fact: She successfully transitioned from being an Emmy award-winning journalist to a bestselling author and marketing executive.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Storytelling
Her background as a journalist is central to her marketing approach, focusing on uncovering and telling authentic company stories to create genuine connections.
Data-Driven Growth
Emphasizes implementing frameworks that lead to measurable results, citing specific metrics like a 312% increase in online inquiries and a 46% rise in SaaS enrollment.
Leadership Development
Co-authored the Wall Street Journal bestselling book, "So. . . You're the New Manager. . . Now What? ", providing guidance for new leaders in their first 90 days.

Media Appearances

Becky has no verified media appearances

Work History

8-2024
Adjunct Professor of Management at Virginia Tech
1-2023
Fractional Chief Marketing Officer & Growth Strategist at Market Exec
1-2022 - 5-2023
Chief Marketing Communication Officer at ValleyStar Credit Union
1-2020 - 1-2022
Vice President of Brand at ValleyStar Credit Union
5-2019 - 2-2020
Director of Communication and Marketing, Pamplin College of Business at Virginia Tech

Education

Master of Business Administration - MBA from Virginia Tech
1-2022 - 4-2022
Pupose-Driven Sustainable Business Strategy course from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Roanoke Area, United States Job Level : Leadership Designation : Adjunct Professor of Management at Virginia Tech

Interested in

Sports

Women’s Club Soccer

Lifestyle

Broadcast journalist

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Insights For Selling To Becky

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becky is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Becky

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Becky move?

  • If convinced, they can reach decisions quite fast.
  • Can Becky take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Becky

Personality Compatibility


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