Behrooz Tak

Critic
DISC Type : C

Senior Category Manager - HBW and Logistics Automation at the LEGO Group

Vejle, Region of Southern Denmark, Denmark

Overview

Behrooz is a Senior Category Manager at The LEGO Group, specializing in logistics automation. His unique background combines engineering, an MBA, and extensive procurement experience in wind, hydropower, and material handling industries. Colleagues describe him as energetic, detail-oriented, and accountable.

Outside of his direct responsibilities, Behrooz shows a strong interest in leadership principles and the application of core company philosophies, like "learn through play," to broader engineering challenges. He also follows developments at major global companies like Siemens and EY.

He has a proven track record of delivering over 100 million DKK in savings through his strategic category management.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Logistics Automation
He plays a key role in the automation journey across LEGO factories and is actively sourcing automated logistics equipment and services.
Strategic Procurement
Manages large-scale CAPEX procurement in international EPC and EPCI projects, with a focus on cost-saving and optimizing commercial interfaces.
Renewable Energy
Has direct procurement experience in large-scale offshore wind and hydropower projects from previous roles at Vattenfall and Tablieh Construction Company.

Media Appearances

Behrooz has no verified media appearances

Work History

8-2022
Senior Category Manager - HBW and Logistics Automation at the LEGO Group
10-2020 - 8-2022
Global Category Manager CAPEX & MRO - HBW at the LEGO Group
12-2017 - 9-2020
Strategic Procurement Manager at BEUMER Group
2-2017 - 8-2017
Wind Procurement Specialist at Vattenfall
9-2010 - 9-2015
Procurement and Sourcing Manager at Tablieh Construction Company

Education

2013 - 2015
Master of Business Administration (M.B.A.) from University of Tehran
2002 - 2004
Master’s Degree from Amirkabir University of Technology - Tehran Polytechnic

More Information

Social Presence :

Prographics :

Exp : 19 Location : Vejle, Region of Southern Denmark, Denmark Job Level : Middle Designation : Senior Category Manager - HBW and Logistics Automation at the LEGO Group
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Insights For Selling To Behrooz

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Behrooz is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Behrooz

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Behrooz move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Behrooz take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Behrooz

Personality Compatibility


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