Bejay Mulenga MBE

Questioner
DISC Type : c

Co-Owner at Seeds of Wild

United Kingdom

Overview

Bejay Mulenga MBE is a serial entrepreneur and co-owner of Seeds of Wild, a food and wellness company. He started his first business at 13 and has since advised brands like Google and BT. People often describe him as visionary, focused, tenacious, determined, and authentic.

Bejay is passionate about empowering the next generation of entrepreneurs, having mentored over 50, 000 young people. He actively supports fellow founders and is involved in initiatives tackling loneliness and promoting media literacy, aiming to build communities and drive positive social impact through his work.

He was the youngest-ever recipient of the Queens Award for Enterprise Promotion, an honor he received at the age of 20.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Food & Wellness
As co-owner of Seeds of Wild, he focuses on food experiences rooted in wellness, storytelling, and sustainability to democratize wellbeing.
Supporting Entrepreneurs
Began his entrepreneurial journey at 13 and is passionate about mentoring, advising, and investing in startups, particularly those with purpose-led growth missions.
Community Building
His work aims to bring people together, reflected in his advisory role for the DCMS Tackling Loneliness Network and his focus on creating community-driven experiences.

Media Appearances

Bejay has no verified media appearances

Work History

7-2024
Co-Owner at Seeds of Wild
11-2025
Entrepreneur in Residence at Yoak
4-2023
Ambassador at Huckletree
7-2021
Investor and Advisory Board at Various Startups
2-2011
Public Speaker / Keynote Speaker / Presenter at Freelance

Education

Education details unavailable from St Charles Sixth Form College
Education details unavailable from St Michaels RC Secondary School

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Co-Owner at Seeds of Wild
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Insights For Selling To Bejay

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bejay is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bejay

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bejay move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bejay take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bejay

Personality Compatibility


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