Bekah Williams

Doer
DISC Type : ds

Talent Advisor at Ascendo

Greater London, England, United Kingdom

Overview

Bekah Williams is a Go-to-Market Advisor for Tier 1 VCs, specializing in helping high-growth technology companies scale their teams. Drawing on a background in talent advisory and consulting, people she has worked with often describe her as supportive, communicative, and professional. She holds a diploma in Fashion Promotion and Styling.

Outside of her advisory work, Bekah is a passionate West Ham United fan, often drawing parallels between the emotional rollercoaster of supporting her team and the challenges of startup growth. She enjoys taking time to refresh and travel, as seen in her posts about taking a week off in the sun.

In a personal post, she shared a story of her father, who has no software background, successfully building his own platform from scratch.

Personality Overview

Fast-paced

Long-term Focused

Results Focused

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Startup GTM Strategy
Her core focus is advising and building founding Go-to-Market teams for highly backed Series A vendors, connecting talent with breakout founders.
AI vs. SaaS
She has posted about the shifting dynamics between traditional SaaS models and the rise of generative AI, questioning how the industry will evolve.
NYC Tech Scene
She actively promotes and is involved in New York's startup ecosystem, including curated events connecting top talent with founders.

Media Appearances

Bekah has no verified media appearances

Work History

2-2026
Talent Advisor at Ascendo
8-2024 - 1-2026
Consultant at Techtonic Partners
11-2020 - 8-2024
Recruitment Consultant at Abika Consulting
3-2018 - 3-2020
Inside Sales Consultant at Orama Solutions

Education

2016 - 2017
Level 3 Extended Diploma (Art and Design) Fashion Promotion and Styling from Chelsea and Kensington College
2009 - 2014
Education details unavailable from The Beacon High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Talent Advisor at Ascendo
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Insights For Selling To Bekah

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bekah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bekah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bekah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bekah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bekah

Personality Compatibility


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