Belén Gómez Zarca

Editor
DISC Type : CS

Responsable de Marketing y Comunicación de Com. Valenciana y Murcia at Saltoki

Greater Valencia Metropolitan Area, Spain

Overview

Belén is a marketing and communications leader with experience at major brands like Samsung and Hisense, now heading the department for Saltoki in Valencia and Murcia. A graduate of ESIC Business & Marketing School, she also teaches marketing, digital ecosystems, and public relations at her alma mater. Colleagues describe her as resolute, responsible, and tenacious.

She is passionate about bridging the gap between academic theory and real-world application for her students. Belén actively mentors them through final degree projects and frequently brings current case studies and industry experts into her classroom to enrich their learning experience and foster debate.

Her event "Generacion ESIC 2023" won a gold medal at the Premios eventoplus and was nominated for a Dircom award.

Personality Overview

Skeptic

Sometimes Friendly

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Student Mentorship
Expresses great satisfaction in mentoring students through their final degree projects and connecting them with industry professionals to enhance their learning.
Event Marketing
As Marketing Manager at ESIC, she led the "Generacion ESIC" project, which won a gold award for "Best Celebration Event" at the Premios eventoplus.
360° Marketing Campaigns
Her experience at Samsung involved creating fully integrated local campaigns across ATL, digital (paid, social, influencers, SEO/SEM), and CRM channels.

Media Appearances

Belén has no verified media appearances

Work History

6-2024
Responsable de Marketing y Comunicación de Com. Valenciana y Murcia at Saltoki
2-2022 - 7-2024
Marketing Manager Postgrado ESIC Valencia at ESIC Business & Marketing School
2-2021 - 7-2024
Profesora at ESIC Business & Marketing School
6-2021 - 2-2022
Mkt & Comunication Manager at Hisense Iberia
3-2018 - 8-2020
Brand Manager & Sponsorhips - IM at Samsung España

Education

2003 - 2008
Publicidad y RR.PP. from ESIC Business & Marketing School
Education details unavailable from Colegio Ntra. Sra. de la consolacion

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Valencia Metropolitan Area, Spain Job Level : N/A Designation : Responsable de Marketing y Comunicación de Com. Valenciana y Murcia at Saltoki
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Insights For Selling To Belén

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Belén is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Belén

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Belén move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Belén take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Belén

Personality Compatibility


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