Emma Alston in

Emma Alston

Doer · DISC type sd
Head of Marketing Technologies at Aviva
📍 United Kingdom

Emma Alston is a results-driven marketing leader spearheading a major technology transformation at Aviva. She is implementing the Adobe Experience Platform to unify customer data and enable real-time, hyper-personalized journeys. Colleagues describe her as passionate, enthusiastic, and hard-working, with a rare ability to connect strategy with detailed delivery.

A Certified Scrum Product Owner® with a BSc from the University of Nottingham, Emma is recognized for her deep knowledge of the marketing technology landscape.

Read the full overview →
Experience
10 Years
Current Role
Head of Marketing Technologies
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Emma shows up

Long-term Focused
Deliberate Doer
Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Priorities

Topics Emma cares about

MarTech Transformation
Currently leading the overhaul of Aviva's marketing operating model, implementing a new tech stack with Adobe Experience Platform at its core to drive personalization.
Unified Customer Data
Focused on bringing together previously siloed online and offline data to create single, real-time customer profiles for a holistic customer view.
+4 more topics Login to view topics
Career

Work history

1-2023
Head of Marketing Technologies
Aviva
11-2021 - 12-2022
Senior Marketing Technologies Manager
Aviva
4-2020 - 11-2021
Senior Marketing Data Manager
Aviva
7-2009 - 3-2012
Loyalty and CRM Marketing Manager
RAC
12-2007 - 6-2009
Communications Marketing Manager
RAC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2003
BSc (Hons) Biochemistry and Biological Chemistry
University of Nottingham
Diploma in Marketing
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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