Emma Alston in

Emma Alston

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Head of Marketing Technologies at Aviva
📍 United Kingdom

Emma Alston is a results-driven marketing leader spearheading a major technology transformation at Aviva. She is implementing the Adobe Experience Platform to unify customer data and enable real-time, hyper-personalized journeys. Colleagues describe her as passionate, enthusiastic, and hard-working, with a rare ability to connect strategy with detailed delivery.

A Certified Scrum Product Owner® with a BSc from the University of Nottingham, Emma is recognized for her deep knowledge of the marketing technology landscape.

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Experience
10 Years
Current Role
Head of Marketing Technologies
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Emma cares about

MarTech Transformation
Currently leading the overhaul of Aviva's marketing operating model, implementing a new tech stack with Adobe Experience Platform at its core to drive personalization.
Unified Customer Data
Focused on bringing together previously siloed online and offline data to create single, real-time customer profiles for a holistic customer view.
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Career

Work history

1-2023
Head of Marketing Technologies
Aviva
11-2021 - 12-2022
Senior Marketing Technologies Manager
Aviva
4-2020 - 11-2021
Senior Marketing Data Manager
Aviva
7-2009 - 3-2012
Loyalty and CRM Marketing Manager
RAC
12-2007 - 6-2009
Communications Marketing Manager
RAC
In the press

Media appearances

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Education
2000 - 2003
BSc (Hons) Biochemistry and Biological Chemistry
University of Nottingham
Diploma in Marketing
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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