Ben Ashby

Ben Ashby is the General Manager for Shimano New Zealand, where he progressed from the role of Financial Controller. His background is rooted in finance, having held multiple finance manager and audit positions at firms including Vero Insurance New Zealand and EY, and he is a Chartered Accountant.

Ben has a clear passion for the outdoors, particularly cycling. He often speaks about the appeal of mountain and road cycling from both a practical and performance standpoint, and views it as a key part of an active lifestyle for many New Zealanders.

Unique fact: He has successfully transitioned his career from a technical finance and audit focus to leading the overall business operations for a major international brand.