Ben Barta

Questioner
DISC Type : c

Director of Growth at Tripledot Studios

London, England, United Kingdom

Overview

Ben is the Director of Growth at Tripledot Studios, with over a decade of experience scaling major mobile games like Wordscapes and Woodoku using data-driven user acquisition and hybrid monetization models. A graduate of Sydney Business School, colleagues describe him as a "great professional" and "amazing to work with. "

While at Zynga, he spearheaded an initiative that improved fraud detection levels by 400% through the implementation of machine learning.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

User Retention
He recently stated that finding users who retain and engage long-term is the biggest challenge in casual gaming and a true measure of success.
Data-Driven Culture
Believes a company's competitive edge lies in its ability to delve deep into analytics, rapidly test, and take aggressive action based on data-driven findings.
Untapped Ad Channels
Actively explores new marketing channels, such as OEM partnerships with phone manufacturers, to reach new audiences and scale in different geographic markets.

Media Appearances

Behind the Apps with Ben Barta from Tripledot Studios (Mobile ...). Featured in YouTube

See Now

Work History

7-2025
Director of Growth at Tripledot Studios
10-2023 - 7-2025
Senior Growth Manager at Tripledot Studios
4-2019 - 10-2023
User Acquisition Manager at Zynga
11-2017 - 4-2019
User Acquisition Specialist at Zynga
11-2016 - 11-2017
App Store Growth Manager at Somo Ltd

Education

2014 - 2015
Master's Degree from Sydney Business School, University of Wollongong
2009 - 2013
Bachelor's degree from Budapest University of Economics and Business

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Growth at Tripledot Studios
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ben

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ben take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ben

Personality Compatibility


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