Ben Bunce

Questioner
DISC Type : c

Chief Commercial Officer at SINE Digital

Greater London, England, United Kingdom

Overview

Ben Bunce is the Chief Commercial Officer at SINE Digital, leveraging a long tenure at the company where he has risen through the ranks. His expertise is in driving commercial strategy for the arts and live entertainment sectors, built upon a foundation in e-commerce from his time at the Ambassador Theatre Group.

His professional life is deeply connected to the arts, having graduated from the University of the Arts London. Ben is an active participant in the industrys community, frequently traveling to connect with peers and attend major conferences in cities like Manchester and Las Vegas.

He is particularly proud of his teams industry-leading and innovative work in applying AI and social search to the arts.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Arts & Culture Marketing
His career at SINE Digital and Ambassador Theatre Group has been dedicated to digital marketing and e-commerce for the live entertainment and arts industries.
AI in Ticketing
He recently highlighted his team's industry-leading work in AI and social search at the Ticketing Professionals Conference, showing a focus on technological innovation.
Commercial Strategy
As Chief Commercial Officer, his primary role involves developing and executing strategies to drive commercial growth for the agency and its clients.

Media Appearances

Ben has no verified media appearances

Work History

10-2025
Chief Commercial Officer at SINE Digital
3-2024 - 10-2025
Chief Operating Officer at SINE Digital
1-2023 - 3-2024
Managing Director at SINE Digital
4-2020 - 1-2023
Strategy Director at SINE Digital
2-2017 - 3-2020
Head Of Ecommerce at Ambassador Theatre Group

Education

2005 - 2008
Bachelor's Degree from University of the Arts London
2002 - 2005
International Baccalaureat from Lycee Jeanne D'Arc (Rouen) France

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer at SINE Digital
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ben

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ben take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ben

Personality Compatibility


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