Ben Caton

Critic
DISC Type : C

Chairman at The Pied Piper Appeal

Gloucester, England, United Kingdom

Overview

Ben has no verified overview

Personality Overview

Information Seeker

ROI Driven

Negotiator

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

2-2025
Chairman at The Pied Piper Appeal
11-2023 - 2-2025
Vice Chairman at The Pied Piper Appeal
5-2023
Managing Director at Ergochair Ltd
8-2018 - 9-2023
Managing Director at Wellmi
8-2014 - 10-2016
Manager at Nuffield Health

Education

2009 - 2010
Education details unavailable from The Open University
2005 - 2008
Education details unavailable from New College Swindon

More Information

Social Presence :

Prographics :

Exp : 11 Location : Gloucester, England, United Kingdom Job Level : Mid-senior Designation : Chairman at The Pied Piper Appeal
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ben

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ben take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ben

Personality Compatibility


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