Ben Edwards

Captain
DISC Type : DS

Strategy Director at the7stars

London, England, United Kingdom

Overview

Ben Edwards is a Strategy Director at the7stars, where he has built his career since 2013, progressing through various roles. An alumnus of the University of Birmingham, he is an accredited MIPA who specializes in brand, media, and communications strategy, leading on award-winning and impactful campaigns.

Ben channels his professional skills into causes he is passionate about, including mental health awareness and youth suicide prevention through his work with CALM. He is also a dedicated supporter of Newcastle United Football Club, which he follows as a personal interest.

He was a principal author on a campaign that won a prestigious IPA Effectiveness Award, an achievement he considers a career highlight.

Personality Overview

Long-Term Thinker

Consummate Professional

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Advertising Effectiveness
He is an IPA Effectiveness Award winner and has participated in industry debates on topics like brand building at events such as Effworks Global.
Mental Health Awareness
Expressed pride in his agency's work with Campaign Against Living Miserably (CALM), focusing on raising awareness of youth suicide in the UK.
Brand & Media Strategy
His entire career progression at the7stars has centered on developing brand and media strategies for clients across finance, travel, retail, and sports.

Media Appearances

Ben has no verified media appearances

Work History

1-2022
Strategy Director at the7stars
9-2016 - 6-2022
Digital Account Director at the7stars
9-2015 - 9-2016
Account Executive at the7stars
9-2015 - 9-2016
Digital Media Planner/Buyer at the7stars
7-2013 - 7-2014
Online Campaign Manager at the7stars

Education

2011 - 2015
Business Management BSC from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Strategy Director at the7stars
URL has been copied!

Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ben

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ben take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ben

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.