Ben Hoffman

Inspirer
DISC Type : id

Vice President, Sales & Business Development at Crossover Solutions

Ann Arbor, Michigan, United States

Overview

Ben Hoffman is the Vice President of Sales & Business Development at Crossover Solutions, leveraging over three decades of experience in the technology and automotive industries. An alumnus of the University of Michigan and Kettering University, he has held key leadership roles including CEO of Movimento, which was acquired by Aptiv. Colleagues describe him as dedicated, creative, and a leader.

Outside of his executive roles, Bens background includes being a member of the Theta Xi fraternity during his time at Kettering University (formerly GMI Engineering & Management Institute). He has a deep-rooted connection to Michigan, having attended two universities in the state.

He successfully grew the automotive tech startup Movimento, leading it as CEO through its acquisition by Aptiv.

Personality Overview

Confident & Optimistic

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Automotive Technology
His career spans the automotive value chain at firms like Aptiv, Spartan Radar, and Movimento, focusing on connectivity, software, and autonomy.
Startup Growth
He has direct experience scaling a startup, having grown Movimento from its early stages to a successful acquisition by a major automotive supplier.
Software-Defined Vehicles
As CEO of Movimento, he was at the forefront of developing advanced technologies to help realize the software-defined car.

Media Appearances

Ben has no verified media appearances

Work History

12-2025
Vice President, Sales & Business Development at Crossover Solutions
10-2023 - 5-2024
Chief Revenue Officer (CRO) at Spartan
3-2021 - 10-2023
President at Coventry, Inc.
10-2018 - 3-2021
VP Strategic Accounts at Aptiv
2-2011 - 10-2018
President and CEO at Movimento Group

Education

2001 - 2004
MBA from University of Michigan - Stephen M. Ross School of Business
10-1994 - 12-1998
BS from Kettering University (formerly GMI)

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ann Arbor, Michigan, United States Job Level : Senior Designation : Vice President, Sales & Business Development at Crossover Solutions
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ben

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ben take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ben

Personality Compatibility


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