Ben Lemmon

Collaborator
DISC Type : is

Director of Business Development at PremFina

United Kingdom

Overview

Ben is a commercially driven leader with over two decades of experience in the premium finance sector. As the recently promoted Business Development Director at PremFina, he is responsible for delivering sustainable growth through strategic partnerships, new client acquisition, and market expansion, playing a key role in the companys ambitious growth strategy.


Bens recent promotion was part of a major senior management restructure at PremFina, aimed at achieving 85% growth.

Personality Overview

Consensus Builder

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Strategic Partnerships
His role at PremFina and recent social media activity highlight his focus on developing high-value partnerships to drive business growth and market expansion.
Premium Finance
With over 20 years in the sector, including senior roles at PremFina and Close Brothers, he has deep expertise in this specific area of finance.
Business Development
His entire career has been focused on new client acquisition, revenue growth, and market expansion for financial services firms.

Media Appearances

PremFina reshapes leadership for growth. Featured in Insurance Business Magazine

See Now

Work History

5-2025
Director of Business Development at PremFina
4-2022
Senior Account Manager at PremFina
10-2020 - 4-2022
New Business Sales Manager at Close Brothers Premium Finance
10-2018 - 10-2020
Head Of Business Development at Active Claims Solutions
6-2018 - 9-2018
Director - Strategic Accounts and Business Development at Davies Group

Education

Ben has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Mid-senior Designation : Director of Business Development at PremFina
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal
  • Show genuine interest in solving their problems

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Ben

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Ben take some risk or not?

  • They are unlikely to take many risks.

You And Ben

Personality Compatibility


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