Ben Malbon

Pioneer
DISC Type : dsi

Vice President, Marketing at Google

Greater London, England, United Kingdom

Overview

Ben is Googles Vice President of Brand & Creative for EMEA, leading the integration of AI into marketing. With a background that includes co-founding BBH Labs and earning a PhD from UCL, he has a long history of driving marketing innovation. People who have worked with him describe his thinking as being on the "leading edge. "

Beyond his professional focus on technology and marketing, Ben has an academic interest in social dynamics, having authored a book on the social psychology of Londons club culture. He also actively supports causes like Movember, promoting mens health.

Unique fact: His PhD thesis focused on the cultures and social interactions within Londons clubbing scene, offering an academic perspective on nightlife.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Marketing
He is leading Google's EMEA transformation efforts to embed AI in creative, production, and market research, and is vocal about new AI-powered tools like Veo.
Creative Innovation
His career includes co-founding BBH Labs, a 'Marketing Skunkworks, ' and roles focused on creative partnerships and innovation at Google, shaping the future of advertising.
Brand Strategy
As VP of Brand & Creative, he oversees brand excellence for Google in the EMEA region and previously launched Google Chrome's first major European marketing campaigns.

Media Appearances

Google's Ben Malbon joins the Marketing Jury of the RT Academy. Featured in Shorty Awards Blog

See Now

Work History

10-2022
Vice President, Marketing at Google
9-2015 - 11-2022
Senior Director, Marketing at Google
10-2013 - 9-2015
Director, Creative Partnerships at Google
3-2010 - 9-2010
Executive Director of Innovation at BBH New York
10-2008 - 9-2010
Managing Partner & Co-Founder, at BBH Labs

Education

12-2022 - 6-2023
INSEAD Coaching Certificate from INSEAD
1994 - 1998
PhD from UCL

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Senior Designation : Vice President, Marketing at Google
URL has been copied!

Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ben

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are generally fast movers and can take quick decisions
  • Can Ben take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ben

Personality Compatibility


Other Google Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.