Ben McMahon

Cheerleader
DISC Type : Is

Global CEO at Collaborate

Donnington, England, United Kingdom

Overview

Ben McMahon is the Global CEO of Collaborate Global, an events services agency. He is an experienced Managing Director with a background in marketing, event planning, and production management, including a previous MD role at Enigma Visual Solutions. He graduated from Reading Blue Coats.

Outside of his primary role, Ben is passionate about community arts. He serves as the Chairperson for ZoieLogic Dance Theatre, a charitable organization that uses dance and experience-led activations to engage with local communities. He also maintains an interest in the British Army.

He is the chairperson for a contemporary dance company that operates as a C. I. C. charity.

Personality Overview

Affable

Cheerful

Considerate

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Global Business Growth
He is actively expanding his agency into the Asia-Pacific region, recently opening a new global headquarters in Tokyo and focusing on building a world-class team there.
Brand Experiences
His agency, Collaborate, focuses on creating immersive worlds and experiences for global brand partners, moving beyond traditional event services.
Community Arts
As Chairperson of ZoieLogic Dance Theatre, he supports a charity that delivers dance projects and experience-led activations into communities.

Media Appearances

Ben McMahon: Disrupting Experiential Marketing with Innovative .... Featured in Collaborate Global Blog

See Now

Work History

3-2025
Global CEO at Collaborate
4-2017 - 3-2025
Managing Director at Collaborate
8-2010 - 4-2017
Managing Director at Collaborate
1-2023
Chairperson at ZoieLogic Dance Theatre C.I.C.
8-2015 - 4-2017
Managing Director at Enigma Visual Solutions

Education

1990 - 1998
GCSE from Reading Blue Coats

More Information

Social Presence :

Prographics :

Exp : 18 Location : Donnington, England, United Kingdom Job Level : Leadership Designation : Global CEO at Collaborate
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • If possible, involve their colleagues in the sales process
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t give the impression of being unproven or risky

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Ben

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Ben take some risk or not?

  • It is unlikely that they will take many risks.

You And Ben

Personality Compatibility


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