Louise Techou

Doer
DISC Type : ds

Nordic B2B Marketing Manager at Nestlé Nespresso SA

Copenhagen, Capital Region of Denmark, Denmark

Overview

Louise Techou is the Nordic B2B Marketing Manager at Nestlé Nespresso SA, with a strong background in product, retail, and trade marketing within the company. A graduate of Copenhagen Business School, she specializes in managing strategic projects, product portfolios, and key launches across the Nordic markets.

She has a professional focus on brand partnerships, recently highlighting collaborations with LAKRIDS BY BÜLOW and Oatly. Louise is also a proponent of sustainable and regenerative agriculture in the coffee industry.

Louise recently announced Nespressos global collaboration with Oatly, launching a coffee capsule specifically made for oat milk.

Personality Overview

Strategic Planner

Long-term Focused

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Strategic Brand Partnerships
She actively promotes and celebrates Nespresso's collaborations with brands like Oatly and LAKRIDS BY BÜLOW to create unique market offerings.
B2B Marketing
As the current Nordic B2B Marketing Manager, this is her core professional focus, building on her previous roles in product and trade marketing.
Sustainable Sourcing
She publicly supports and celebrates Nespresso's commitment to regenerative agriculture and the farmers who make their coffee possible.

Media Appearances

Louise has no verified media appearances

Work History

7-2025
Nordic B2B Marketing Manager at Nestlé Nespresso SA
5-2023 - 6-2025
Nordic Product Marketing Manager at Nestlé Nespresso SA
9-2019 - 4-2023
Nordic Retail and Trade Marketing Manager at Nestlé Nespresso SA

Education

2005 - 2008
Cand.ling.merc from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Nordic B2B Marketing Manager at Nestlé Nespresso SA
URL has been copied!

Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Louise

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Louise take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Louise

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.