Ben Pickard

Inquirer
DISC Type : cd

Chief Executive Officer at VisionTrack

United Kingdom

Overview

Ben Pickard is the Chief Executive Officer of VisionTrack, a leading video telematics company. A commercially-focused leader with a background as a CFO, he has extensive experience in SaaS, M&A, and strategic planning for private equity-backed businesses. He was educated at Eastbourne College.

Under his leadership, VisionTrack has won a Queens Award for Enterprise and is expanding internationally.

Personality Overview

Hard To Convince

Judgemental

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Video Telematics
As CEO of VisionTrack, he is at the forefront of using video and data to improve fleet safety and efficiency.
AI-Powered Safety
He leads a company that has developed an award-winning, AI-powered platform to help prevent road accidents and save lives.
International Expansion
A key focus of his role has been driving the company's global growth, particularly its recent expansion into the North American market.

Media Appearances

VisionTrack announces new CEO. Featured in Insurance Business UK

See Now

Work History

11-2023
Chief Executive Officer at VisionTrack
1-2020
Chief Financial Officer at VisionTrack
1-2019 - 1-2020
Group Commercial Director at Veritek Global Ltd
10-2015 - 12-2019
Chief Financial and Operating Officer at Veritek Global Ltd
4-2008 - 9-2015
Group Financial Controller at Veritek Global Ltd

Education

1986 - 1990
Education details unavailable from Eastbourne College
Education details unavailable from Eastbourne College

More Information

Social Presence :

Prographics :

Exp : 26 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at VisionTrack
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ben

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ben take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ben

Personality Compatibility


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