Ben Moralee

Pioneer
DISC Type : dis

Finance Director at Gemirgo Consultants Limited

St Albans, England, United Kingdom

Overview

Ben Moralee is a Fractional CFO and Finance Director at Gemirgo Consultants Limited, specializing in helping SMEs gain financial control and increase value. He leverages his expertise in financial reporting, analysis, and fundraising to support business growth. Ben holds a Bachelor of Science from Durham University and is certified in AI and Sustainability.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Business
Actively attends AI conferences and holds a certification in AI and Sustainability, indicating a strong interest in leveraging technology for business improvement.
SME Financial Health
His entire professional focus is on providing fractional CFO services to help founders and owners of SMEs understand their numbers and make data-driven decisions.
Veterans Rugby
Serves as the Vets Captain for the Verulamians Rugby Football Club in St Albans, showing a passion for team sports and continued athletic involvement.

Media Appearances

Ben has no verified media appearances

Work History

10-2022
Finance Director at Gemirgo Consultants Limited
2-2025 - 8-2025
Interim Finance Director at 2San
5-2023 - 6-2024
Interim Finance Director at OSPREY LONDON
5-2021 - 6-2024
Trustee Treasurer at The Tofauti Foundation
10-2023 - 5-2024
Financial Business Consultant at DBS Group

Education

9-1999 - 8-2002
Education details unavailable from ICAEW
9-1996 - 7-1999
Bachelor of Science - BS from Durham University

More Information

Social Presence :

Prographics :

Exp : 3 Location : St Albans, England, United Kingdom Job Level : Mid-senior Designation : Finance Director at Gemirgo Consultants Limited
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ben

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are generally fast movers and can take quick decisions
  • Can Ben take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ben

Personality Compatibility


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