Ben Nadel

Initiator
DISC Type : Di

Web Programmer at PAI Industries Inc.

Rhinebeck, New York, United States

Overview

Ben Nadel is a customer-focused, full-stack engineer with over two decades of experience as a CTO and technical co-founder. He co-founded InVision, helping grow it to a $1. 2B valuation, and is an alumnus of Tufts University. Colleagues describe him as a thorough subject matter expert and prolific evangelist for his technical passions.

Outside of his formal roles, Ben is a dedicated writer and podcaster who has maintained a personal tech blog since 2006. He is incredibly disciplined, waking up at 5 AM daily to code, experiment, and write. His recent personal projects include exploring rapid application prototyping and developing a poetry site.

Unique fact: Ben co-founded InVision, which evolved from a small proof-of-concept into a company valued at over one billion dollars.

Personality Overview

Confident

Impact-Oriented

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

ColdFusion Development
He is a recognized expert and evangelist in the ColdFusion community, constantly writing blog posts and creating content about CFML, Lucee, and CFWheels.
Product Development Workflow
Authored the book "Feature Flags: Transform Your Product Development Workflow, " showing deep interest in how teams build and ship software safely and effectively.
Customer Advocacy
Considers customer empathy his "true north" and has a history of championing the user's experience, even when it meant being the solitary voice for their needs.

Media Appearances

Ben has no verified media appearances

Work History

2-2025
Web Programmer at PAI Industries Inc.
7-2015 - 2-2025
Principal Engineer at InVisionApp Inc
3-2012 - 7-2015
CTO at InVisionApp Inc
1-2008 - 4-2012
Chief Software Engineer at Epicenter Consulting
1-2007 - 12-2007
CTO at Nylon Technology

Education

1998 - 2002
Bachelor of Science (B.S.) from Tufts University
Education details unavailable from Hackley

More Information

Social Presence :

Prographics :

Exp : 26 Location : Rhinebeck, New York, United States Job Level : N/A Designation : Web Programmer at PAI Industries Inc.
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ben

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ben take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ben

Personality Compatibility


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