Ben Sherburn

Observer
DISC Type : ci

Menu Strategy & Innovation Director - International Operated Markets at McDonald's

London Area, United Kingdom

Overview

Ben has no verified overview

Personality Overview

Assertive

Value Driven

Example Seeker

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

3-2026
Menu Strategy & Innovation Director - International Operated Markets at McDonald's
6-2023 - 3-2026
Head of Marketing - Food & Beverages at McDonald's
12-2021 - 9-2022
Director, Marketing - Europe at ecoATM Gazelle
2-2021 - 12-2021
Head of Brand - Tesco Finest and Seasonal at Tesco
6-2020 - 2-2021
Head of Group Proposition, International Brand and Service Model at Tesco

Education

2003 - 2006
BA Hons (2:1) from University of Lincoln
1996 - 2001
GCSE from Vermuyden Secondary School

More Information

Social Presence :

Prographics :

Exp : 14 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Menu Strategy & Innovation Director - International Operated Markets at McDonald's
URL has been copied!

Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ben

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ben take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ben

Personality Compatibility


Other McDonald's Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.