Ben Walton

Visionary
DISC Type : Ds

Head of Communications and Marketing at Chesnara Life UK Ltd

Thursley, England, United Kingdom

Overview

Ben is a seasoned marketing leader with over 25 years of experience on both agency and client sides. Currently the Head of Communications and Marketing at Chesnara Life UK, he has a strong background in brand, advertising, and digital strategy. Colleagues describe him as a visionary, commercially-oriented, and strategic leader.

Outside of work, Ben is a recent convert to watching the NFL and is particularly interested in the spectacle of Super Bowl advertising. He is also curious about new consumer experiences, having recently planned his first holiday using Airbnb, embracing the sharing economy.

Ben is keenly interested in the shift of insurance advertising from fear-based tactics to more humorous and heartwarming approaches.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Storytelling
He has expressed a strong interest in the industry's shift away from 'fear and shock' advertising toward more humorous or heartwarming brand narratives.
Full Marketing Mix
With over 25 years of experience, he has led teams across most areas of the marketing mix, from digital and brand to agency management.
Digital Innovation
Past colleagues have highlighted his ability to think ahead in terms of digital innovation, viewing him as a 360-degree strategic marketing leader.

Media Appearances

Ben has no verified media appearances

Work History

2-2026
Head of Communications and Marketing at Chesnara Life UK Ltd
1-2025 - 2-2026
Head of Marketing at HSBC
1-2022 - 1-2025
Senior Marketing Manager at HSBC
12-2020 - 12-2021
Senior Product and Partnership Manager at HSBC at HSBC
5-2019 - 12-2020
Senior Product and Proposition Manager at HSBC

Education

1981 - 1989
3 'A' levels from Bedford Modern School

More Information

Social Presence :

Prographics :

Exp : 33 Location : Thursley, England, United Kingdom Job Level : Mid-senior Designation : Head of Communications and Marketing at Chesnara Life UK Ltd
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ben

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ben take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ben

Personality Compatibility


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