Ben is a seasoned marketing leader with over 25 years of experience on both agency and client sides. Currently the Head of Communications and Marketing at Chesnara Life UK, he has a strong background in brand, advertising, and digital strategy. Colleagues describe him as a visionary, commercially-oriented, and strategic leader.
Outside of work, Ben is a recent convert to watching the NFL and is particularly interested in the spectacle of Super Bowl advertising. He is also curious about new consumer experiences, having recently planned his first holiday using Airbnb, embracing the sharing economy.
Ben is keenly interested in the shift of insurance advertising from fear-based tactics to more humorous and heartwarming approaches.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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