Ben is a seasoned marketing leader with over 25 years of experience on both agency and client sides. Currently the Head of Communications and Marketing at Chesnara Life UK, he has a strong background in brand, advertising, and digital strategy. Colleagues describe him as a visionary, commercially-oriented, and strategic leader.
Outside of work, Ben is a recent convert to watching the NFL and is particularly interested in the spectacle of Super Bowl advertising. He is also curious about new consumer experiences, having recently planned his first holiday using Airbnb, embracing the sharing economy.
Ben is keenly interested in the shift of insurance advertising from fear-based tactics to more humorous and heartwarming approaches.
Read the full overview →They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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