Fi Vale

Examiner
DISC Type : cs

Marketing Communications Manager at Chesnara Plc

London Area, United Kingdom

Overview

Fi Vale is a marketing communications manager with over 20 years of experience in professional services. An adept content creator and project manager, she excels at translating strategy into clear communications for global stakeholders at firms like Chesnara Plc and HSBC.


Her background includes senior corporate roles in global, matrix businesses as well as experience working as a freelance PR consultant and copywriter.

Personality Overview

Overcautious

Process Oriented

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Marketing Communications
Her entire career, spanning over two decades, is centered around marketing and communications, particularly within the professional services industry.
Content Creation
Described as an "adept content creator" with well-honed written skills, this is a core and frequently mentioned area of her expertise.
Financial Services
Her recent and current roles at Chesnara Plc and HSBC Life demonstrate a strong focus and expertise within the insurance and financial services sectors.

Media Appearances

Fi has no verified media appearances

Work History

2-2026
Marketing Communications Manager at Chesnara Plc
1-2021 - 1-2026
Marketing Communications Manager, HSBC Life at HSBC
7-2019 - 1-2021
Communications Manager, Insurance Global, Wealth & Personal Banking at HSBC
3-2019 - 4-2019
Communications Consultant at Freelance PR Consultant & Copywriter
7-2018 - 10-2018
Associate Director at LUCHFORD

Education

Fi has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : London Area, United Kingdom Job Level : Middle Designation : Marketing Communications Manager at Chesnara Plc
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Insights For Selling To Fi

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fi is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Fi

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Fi move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Fi take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Fi

Personality Compatibility


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