Benedetti Massimiliano in

Benedetti Massimiliano

Enigma · DISC type idc
Member of the Board of Advisors at Mercato Centrale
📍 Rimini, Emilia-Romagna, Italy

Massimiliano is a seasoned digital entrepreneur and business angel, recognized for his role as part of the original team at YOOX, where he served as Global Marketing Director. He currently holds board member positions at DeLonghi, LUISAVIAROMA, and H-FARM. Colleagues describe him as professional, clear-minded, and a tireless worker with strong determination.

He began his career at Accenture after earning a degree in Chemical Engineering from the University of Bologna. His background as an engineer in the fashion industry highlights his adaptability and ability to merge analytical and creative approaches, which he actively fosters through practices like internal job rotation to develop well-rounded marketing talent.

As a member of the founding team at YOOX, he was instrumental in scaling one of the worlds most prominent e-commerce companies from its inception.

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Experience
26 Years
Current Role
Member of the Board of Advisors
Job Level
Mid-senior
Location
Rimini, Emilia-Romagna, Italy
Personality Overview

How Benedetti shows up

Fast Follower
Friendly Yet Blunt
Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Priorities

Topics Benedetti cares about

Luxury E-commerce
Pioneered online luxury retail as a founding team member of YOOX and now serves on the board of LUISAVIAROMA, shaping high-end digital fashion strategy.
Corporate Governance
Serves as an independent board member for several major companies, including De'Longhi and H-FARM, focusing on strategic oversight and corporate direction.
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Career

Work history

5-2024
Member of the Board of Advisors
Mercato Centrale
1-2022
Member Board of Directors
LUISAVIAROMA
1-2019 - 1-2025
Member of the Board of Advisors
UBOOKER
9-2018
Board Director
H-FARM
4-2018
Board Director
De'Longhi
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1989 - 1995
Chemical Engineering
Alma Mater Studiorum – Università di Bologna
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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