Benedetti Massimiliano

Enigma
DISC Type : idc

Member of the Board of Advisors at Mercato Centrale

Rimini, Emilia-Romagna, Italy

Overview

Massimiliano is a seasoned digital entrepreneur and business angel, recognized for his role as part of the original team at YOOX, where he served as Global Marketing Director. He currently holds board member positions at DeLonghi, LUISAVIAROMA, and H-FARM. Colleagues describe him as professional, clear-minded, and a tireless worker with strong determination.

He began his career at Accenture after earning a degree in Chemical Engineering from the University of Bologna. His background as an engineer in the fashion industry highlights his adaptability and ability to merge analytical and creative approaches, which he actively fosters through practices like internal job rotation to develop well-rounded marketing talent.

As a member of the founding team at YOOX, he was instrumental in scaling one of the worlds most prominent e-commerce companies from its inception.

Personality Overview

Fast Follower

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Luxury E-commerce
Pioneered online luxury retail as a founding team member of YOOX and now serves on the board of LUISAVIAROMA, shaping high-end digital fashion strategy.
Corporate Governance
Serves as an independent board member for several major companies, including De'Longhi and H-FARM, focusing on strategic oversight and corporate direction.
Angel Investing
Acts as a business angel and strategic consultant, investing in and advising internet start-ups, particularly in the fashion, art, and design sectors.

Media Appearances

Benedetti has no verified media appearances

Work History

5-2024
Member of the Board of Advisors at Mercato Centrale
1-2022
Member Board of Directors at LUISAVIAROMA
1-2019 - 1-2025
Member of the Board of Advisors at UBOOKER
9-2018
Board Director at H-FARM
4-2018
Board Director at De'Longhi

Education

1989 - 1995
Chemical Engineering from Alma Mater Studiorum – Università di Bologna

More Information

Social Presence :

Prographics :

Exp : 26 Location : Rimini, Emilia-Romagna, Italy Job Level : Mid-senior Designation : Member of the Board of Advisors at Mercato Centrale
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Insights For Selling To Benedetti

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benedetti is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Benedetti

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Benedetti move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Benedetti take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Benedetti

Personality Compatibility


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