Benedikt Sieweke

Questioner
DISC Type : c

Chief Marketing Officer at SunExpress

Frankfurt Rhine-Main Metropolitan Area, Germany

Overview

Benedikt Sieweke is the Chief Marketing Officer at SunExpress, recognized by McKinsey and absatzwirtschaft as one of the "Top 24 Marketing Talents 2023". His career includes senior brand and marketing roles at major travel companies like Thomas Cook and Condor, building extensive expertise in aviation marketing.

He is a multi-year jury member for Effie Germany, evaluating brand creativity and effectiveness. Based on his professional interests, he appears to follow iconic, experience-driven brands like Nike and American Express.

Unique fact: He has served as a jury member for the prestigious Effie Germany awards four times.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

AI in Marketing
He is a frequent speaker on leveraging AI for creative intelligence and transforming marketing from insight to conversion, implementing various AI use cases at SunExpress.
Brand Experience
He believes a brand promise must be delivered across the entire customer journey, and has integrated cabin experience and inflight retail into the core marketing structure.
Marketing Effectiveness
As a four-time jury member for Effie Germany, he has extensive experience reviewing and judging the most creative and effective brand campaigns in the industry.

Media Appearances

Benedikt has no verified media appearances

Work History

10-2021
Chief Marketing Officer at SunExpress
12-2019 - 9-2021
Head of Brand & Marketing at SunExpress
4-2019 - 11-2019
Sr. Brand Marketing Manager Cook‘s Club at Thomas Cook
5-2017 - 4-2019
Senior Brand Marketing Manager Condor / Thomas Cook Airlines at Condor Flugdienst GmbH
12-2014 - 5-2017
Manager eCommerce & Online Marketing at Condor Flugdienst GmbH

Education

2009 - 2012
Bachelor of Arts (B.A.) from IU International University of Applied Sciences
1999 - 2008
Bilingual High School Diploma from Gymnasium Collegium Johanneum Schloss Loburg

More Information

Social Presence :

Prographics :

Exp : 13 Location : Frankfurt Rhine-Main Metropolitan Area, Germany Job Level : Leadership Designation : Chief Marketing Officer at SunExpress
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Insights For Selling To Benedikt

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benedikt is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Benedikt

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Benedikt move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Benedikt take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Benedikt

Personality Compatibility


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