Benjamín Pineda

Editor
DISC Type : CS

Director and Principal Data Scientist at Mars

Kalamazoo, Michigan, United States

Overview

Benjamín has no verified overview

Personality Overview

Skeptic

Sometimes Friendly

Fact-Driven

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Benjamín has no verified topics they care about

Media Appearances

Benjamín has no verified media appearances

Work History

12-2025
Director and Principal Data Scientist at Mars
10-2023 - 12-2025
Director and Principal Data Scientist at Kellanova
3-2022 - 10-2023
Director and Principal Data Scientist at Kellogg Company
5-2017 - 3-2022
Senior Data Scientist at Kellogg Company
4-2015 - 5-2017
Lead Data Scientist at Kellogg Company

Education

Master of Arts (MA) from WMU College of Arts and Sciences
Bachelor of Engineering - BE from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 16 Location : Kalamazoo, Michigan, United States Job Level : Mid-senior Designation : Director and Principal Data Scientist at Mars
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Insights For Selling To Benjamín

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamín is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Benjamín

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Benjamín move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Benjamín take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Benjamín

Personality Compatibility


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