Benjamin Byers

Wildcard
DISC Type : cis

Vice President, Global Strategic Marketing at Integra LifeSciences

South Easton, Massachusetts, United States

Overview

Benjamin has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Benjamin has no verified topics they care about

Media Appearances

Benjamin has no verified media appearances

Work History

9-2024
Vice President, Global Strategic Marketing at Integra LifeSciences
4-2023 - 9-2024
Global Senior Marketing Director, Sports Medicine at Johnson & Johnson MedTech
3-2022 - 5-2023
Global Marketing Director, Sports Medicine Soft Tissue Solutions at Johnson & Johnson MedTech
6-2018 - 3-2022
Director of Marketing US Mitek Surgical at Johnson & Johnson
3-2017 - 6-2018
SR MANAGER, PLATFORM MARKETING - TRAUMA/CRANIOMAXILLOFACIAL at Johnson & Johnson

Education

1998 - 2004
Doctor of Philosophy (Ph.D.) from Georgia Institute of Technology
1993 - 1998
Bachelor’s Degree from Rose-Hulman Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 17 Location : South Easton, Massachusetts, United States Job Level : Senior Designation : Vice President, Global Strategic Marketing at Integra LifeSciences
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Benjamin

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Benjamin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Benjamin

Personality Compatibility


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