Benjamin Etherton

Collaborator
DISC Type : is

CEO at SPRUCE

Easton, Maryland, United States

Overview

Benjamin has no verified overview

Personality Overview

Appreciative

Good Listener

Consensus Builder

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Benjamin has no verified topics they care about

Media Appearances

Benjamin has no verified media appearances

Work History

9-2021
CEO at SPRUCE
1-2025
Partner at Agent Alfa
9-2021
Strategic Advisor at Toroid Corporation
7-2024
Commissioner, Critical Area Commission at State of Maryland
8-2025
Ambassador at THE REAL Mental Health Foundation

Education

5-2021 - 7-2022
Executive MBA from Quantic School of Business and Technology
2021 - 2021
Leading With Finance from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 4 Location : Easton, Maryland, United States Job Level : Leadership Designation : CEO at SPRUCE
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision
  • Summarize the key points at the end of the conversation

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Benjamin

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Benjamin take some risk or not?

  • They are unlikely to take many risks.

You And Benjamin

Personality Compatibility


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