Benjamin GOURAUD

Critic
DISC Type : C

Product Director at Akeneo

Nantes, Pays de la Loire, France

Overview

Benjamin Gouraud serves as the Product Director at Akeneo, where he leverages his background in UX/UI and agile methodologies to transform client needs into effective products. He holds a Masters degree from Université Claude Bernard Lyon 1 and is described by colleagues as curious, clear, and fast in execution.

As an open, creative, and innovative individual, Benjamin is committed to fostering a positive, relaxed, and constructive team spirit. He is seen as a dynamic and joyful presence who brings rigor to his work while consistently valuing the contributions of his team members.

He holds a C1 Business Higher certification in English, underscoring his capabilities in international business environments.

Personality Overview

Objective Thinker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Product Experience (PX)
He is a leader in the Product Experience space, actively promoting Akeneo's global conference on the future of commerce and PX innovation.
AI in Commerce
Benjamin frequently highlights the impact of AI on eCommerce and product data, including Akeneo's AI-powered innovations and collaborations with partners like Amazon.
Corporate Sustainability
He demonstrates a clear interest in corporate environmental responsibility, sharing content about supply chain emissions and using #Sustainability and #ESG tags.

Media Appearances

Benjamin has no verified media appearances

Work History

8-2019
Product Director at Akeneo
9-2018 - 8-2019
Product Manager at Akeneo
11-2014 - 7-2018
Product Manager / Agile Product Owner at COSSILYS
7-2010 - 7-2018
Technical Team Manager at COSSILYS
1-2009 - 7-2010
Project Manager at COSSILYS

Education

2005 - 2006
Master 2 from Université Claude Bernard Lyon 1

More Information

Social Presence :

Prographics :

Exp : 19 Location : Nantes, Pays de la Loire, France Job Level : Mid-senior Designation : Product Director at Akeneo
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Benjamin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Benjamin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Benjamin

Personality Compatibility


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