Benjamin Lopez

Critic
DISC Type : C

Growth Investor at Mercato Partners

United States

Overview

Benjamin has no verified overview

Personality Overview

Information Seeker

Objective Thinker

Precise

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Benjamin has no verified topics they care about

Media Appearances

Benjamin has no verified media appearances

Work History

10-2022
Growth Investor at Mercato Partners
1-2024
Board Observer at Beam Benefits
12-2022
Board Observer at ObservePoint
2-2018
Board Member at Lassonde Entrepreneur Institute - University of Utah
12-2022 - 6-2025
Board Director at Kuali, Inc.

Education

B.S. from University of Utah
Master of Business Administration (MBA) from University of Utah - David Eccles School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : United States Job Level : N/A Designation : Growth Investor at Mercato Partners
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Benjamin

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Benjamin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Benjamin

Personality Compatibility


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