Benjamin Webb

Inspirer
DISC Type : di

CEO & Founder at Above Data

San Francisco, California, United States

Overview

Benjamin is the Founder and CEO of Above Data, a company focused on using AI to structure and clarify data for better marketing and product performance. His career is rooted in data strategy, monetization, and sales execution, with significant experience from his tenure as a Managing Director at LiveRamp. He holds a M. S. from the University of Wisconsin-Madison.

Outside of his professional life, Benjamin is a dedicated endurance athlete, actively competing in Ironman triathlons. His nickname, "Buckeye, " points to his roots and education in Ohio at Denison University, suggesting a strong connection to the state and its culture.

Unique fact: Benjamin is a competitive Ironman triathlete, showcasing immense discipline and resilience.

Personality Overview

Generous

Fast Adopter

Confident & Optimistic

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI-Ready Data
He recently spoke at a symposium on the critical importance of clean, AI-ready data for marketing, highlighting the challenges of fragmented, "dirty" data.
Data Monetization
His experience at LiveRamp involved being a monetization consultant and scaling a data marketplace, showing a deep background in turning data into revenue.
AI Workflow Tools
He has shared thoughts on the practical application of AI workflow tools, specifically considering the challenges of integrating them with disorganized, real-world data systems.

Media Appearances

Alliant Deploys Above Data's AI Capabilities To Improve Data Quality. Featured in Adweek

See Now

Work History

1-2020
CEO & Founder at Above Data
7-2018 - 10-2019
Managing Director, Data BD & Strategy at LiveRamp
8-2015 - 7-2018
Head of Data Supply and Growth at LiveRamp
8-2014 - 8-2015
Team Lead, Strategic Partnerships at LiveRamp
3-2013 - 4-2014
Solutions Consultant at Digital Map Products

Education

M.S. from University of Wisconsin-Madison
BA from Denison University

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Leadership Designation : CEO & Founder at Above Data
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Benjamin

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Benjamin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Benjamin

Personality Compatibility


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