Bennett Florence in

Bennett Florence

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Director of Business Development at MasterClass
📍 Santa Monica, California, United States

Bennett Florence is the Director of Business Development at MasterClass, with a history of building successful teams. He established the B2B sales motion and the Customer Success team for "MasterClass at Work. " A graduate of Elon University, colleagues describe him as a supportive team player and an asset.

Outside of work, Bennett follows several innovative companies, including Tesla and Google. His interests also extend into the entertainment and sports industries, with a focus on companies like Live Nation Entertainment, Electronic Arts, and the Los Angeles Dodgers professional baseball team.

As the founding B2B sales executive at MasterClass, he achieved over $1M in revenue in his first year, doubling a $500K quota.

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Experience
17 Years
Current Role
Director of Business Development
Job Level
Mid-senior
Location
Santa Monica, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bennett cares about

B2B Sales Strategy
He spearheaded the establishment of the B2B sales motion for MasterClass, transitioning the company from a purely consumer-focused model and significantly exceeding initial revenue targets.
Customer Retention
He built the Customer Success team for MasterClass's B2B product from scratch and increased client retention by 25% within the first year.
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Career

Work history

6-2025
Director of Business Development
MasterClass
6-2025
Sr Director of Partnerships and Business Development
MasterClass
4-2022 - 6-2025
Director of Customer Success
MasterClass
4-2021 - 4-2022
Enterprise Account Executive
MasterClass
4-2021 - 4-2022
Business Development Manager
MasterClass
In the press

Media appearances

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Education
Bachelor's degree
Elon University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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