Bennett Florence in

Bennett Florence

Organizer · DISC type Sd
Director of Business Development at MasterClass
📍 Santa Monica, California, United States

Bennett Florence is the Director of Business Development at MasterClass, with a history of building successful teams. He established the B2B sales motion and the Customer Success team for "MasterClass at Work. " A graduate of Elon University, colleagues describe him as a supportive team player and an asset.

Outside of work, Bennett follows several innovative companies, including Tesla and Google. His interests also extend into the entertainment and sports industries, with a focus on companies like Live Nation Entertainment, Electronic Arts, and the Los Angeles Dodgers professional baseball team.

As the founding B2B sales executive at MasterClass, he achieved over $1M in revenue in his first year, doubling a $500K quota.

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Experience
17 Years
Current Role
Director of Business Development
Job Level
Mid-senior
Location
Santa Monica, California, United States
Personality Overview

How Bennett shows up

Pleasant
Strong-minded
Somewhat Formal

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Bennett cares about

B2B Sales Strategy
He spearheaded the establishment of the B2B sales motion for MasterClass, transitioning the company from a purely consumer-focused model and significantly exceeding initial revenue targets.
Customer Retention
He built the Customer Success team for MasterClass's B2B product from scratch and increased client retention by 25% within the first year.
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Career

Work history

6-2025
Director of Business Development
MasterClass
6-2025
Sr Director of Partnerships and Business Development
MasterClass
4-2022 - 6-2025
Director of Customer Success
MasterClass
4-2021 - 4-2022
Enterprise Account Executive
MasterClass
4-2021 - 4-2022
Business Development Manager
MasterClass
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's degree
Elon University
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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