Bennie Coetzer

Observer
DISC Type : ic

Business Development Manager - Mining at Yokogawa African Anglophone Region

Johannesburg Metropolitan Area, South Africa

Overview

Bennie is an experienced Process Control Engineer who has transitioned into a Business Development Manager role at Yokogawa, focusing on the mining sector in the African Anglophone region. His background includes deep expertise in a variety of Yokogawa and Siemens process control, network, and safety systems.

He has a high level of knowledge in the Six Sigma methodology, blending deep technical skills with project management and sales experience.

Personality Overview

Curious

Example Seeker

Assertive

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Process Control Systems
Has extensive, hands-on experience with Yokogawa (Centum, Stardom, Prosafe RS) and Siemens (PCS7) control systems, showcasing deep technical expertise.
Mining Sector Automation
His current role focuses on driving business development and providing automation solutions specifically for the mining industry in Anglophone Africa.
Oil & Gas Operations
Previously supported oil and gas clients in Angola, focusing on system maintenance, upgrades, and optimization for offshore production facilities.

Media Appearances

Bennie has no verified media appearances

Work History

7-2024
Business Development Manager - Mining at Yokogawa African Anglophone Region
9-2023
System Sales & Proposal Specialist at Yokogawa
7-2020
Engineering & Service Manager at Yokogawa
11-2015 - 7-2020
Lead Services Coordinator at Yokogawa
3-1990 - 1-2014
Process Control Engineer at Safripol

Education

1-1980 - 11-1984
Education details unavailable from Technical High School Carel de Wet

More Information

Social Presence :

Prographics :

Exp : 33 Location : Johannesburg Metropolitan Area, South Africa Job Level : Middle Designation : Business Development Manager - Mining at Yokogawa African Anglophone Region
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Insights For Selling To Bennie

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bennie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bennie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bennie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bennie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bennie

Personality Compatibility


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