Katelyn Armas

Pioneer
DISC Type : isd

Senior Employer Brand Strategist at GoDaddy

Greater Houston, United States

Overview

Katelyn is a Senior Employer Brand Strategist at GoDaddy, specializing in content and recruitment marketing to create compelling brand messages. Her background includes marketing roles at Orangetheory Fitness and Academy Sports + Outdoors. She holds a Bachelor of Business Administration from Texas A&M University.

Outside of work, Katelyn enjoys being active outdoors, traveling, and exploring new restaurants. She is passionate about art, loves sailing, and often attends collegiate and professional sporting events. She is also a dog owner to her Doberman, Deklan.

Katelyn proudly worked with GoDaddys creative team on a video showcasing how inclusivity and belonging are fundamental to the companys culture.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Employer Branding
Her role is focused on creating compelling messaging and eye-catching content to attract talent and showcase the #GoDaddyLife.
Inclusive Work Culture
She shared her privilege in working on a video that beautifully showcases inclusivity and a sense of belonging at GoDaddy.
Women's Empowerment
Promoted GoDaddy's sponsorship of the Texas Conference for Women, a day focused on empowerment and inspiration.

Media Appearances

Katelyn has no verified media appearances

Work History

8-2023
Senior Employer Brand Strategist at GoDaddy
3-2022 - 8-2023
Employer Brand Strategist, Content Marketing at GoDaddy
7-2019 - 3-2022
Regional Marketing Strategist at Orangetheory Fitness
7-2018 - 7-2019
Brand Marketing Coordinator at Academy Sports + Outdoors
6-2017 - 8-2017
Regional Marketing Intern at Academy Sports + Outdoors

Education

Bachelor of Business Administration - BBA from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Houston, United States Job Level : Junior Designation : Senior Employer Brand Strategist at GoDaddy
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Insights For Selling To Katelyn

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katelyn is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Katelyn

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Katelyn move?

  • They are generally fast movers and can take quick decisions
  • Can Katelyn take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Katelyn

Personality Compatibility


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