Benoit Caire

Enigma
DISC Type : cdi

VP, Product Marketing, Digital Media SMB/MM & Adobe Stock at Adobe

San Francisco Bay Area, United States

Overview

Benoit has no verified overview

Personality Overview

Fast Follower

Friendly Yet Blunt

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Benoit has no verified topics they care about

Media Appearances

Benoit has no verified media appearances

Work History

10-2022
VP, Product Marketing, Digital Media SMB/MM & Adobe Stock at Adobe
1-2019 - 10-2022
Sr Director Go-To-Market; Product Marketing & Business Intelligence - Adobe Stock at Adobe
1-2015 - 1-2019
Marketing Director - Adobe Stock & Fotolia at Adobe
7-2012 - 12-2014
CMO at Fotolia (an Adobe company)
1-2009 - 6-2012
Director, Worldwide Marketing & Business Development at Fotolia (an Adobe company)

Education

Benoit has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP, Product Marketing, Digital Media SMB/MM & Adobe Stock at Adobe
URL has been copied!

Insights For Selling To Benoit

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benoit is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Benoit

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Benoit move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Benoit take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Benoit

Personality Compatibility


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