Benson Leung

Enthusiast
DISC Type : i

President at Horizon Brands

Costa Mesa, California, United States

Overview

Benson has no verified overview

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Benson has no verified topics they care about

Media Appearances

Benson has no verified media appearances

Work History

1-2023
President at Horizon Brands
5-2018 - 12-2022
Chief Product & Marketing Officer at Horizon Brands
11-2016 - 4-2018
Vice President of Asia Pacific Operations at Winplus
8-2002 - 11-2016
Director at Winplus
1-2000 - 6-2002
Designer at Rain Bird

Education

1997 - 2002
Bachelor of Arts (B.A.) from California State Polytechnic University-Pomona
2010 - 2012
Master of Business Administration (MBA) from City University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 26 Location : Costa Mesa, California, United States Job Level : N/A Designation : President at Horizon Brands
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Insights For Selling To Benson

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benson is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Benson

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Benson move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Benson take some risk or not?

  • They can take some low-probability risks if needed.

You And Benson

Personality Compatibility


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