Christina Rivera

Enigma
DISC Type : idc

Sr. Product Marketing Manager at Horizon Brands

Yorba Linda, California, United States

Overview

Christina has no verified overview

Personality Overview

Friendly Yet Blunt

Hard To Convince

Persuasive & Assertive

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

4-2023
Sr. Product Marketing Manager at Horizon Brands
10-2021 - 4-2023
Sr. Category Manager of Retail & Licensing at International E-Z UP, Inc.
1-2014 - 10-2021
Sr. Global Brand Marketing / Product Manager at Mattel, Inc. - Mega Brands
6-2001 - 6-2013
Senior Sales Director at Li & Fung Limited - Millworks (True Innovations)

Education

Education details unavailable from Rancho Santiago College - Orange Ca

More Information

Social Presence :

Prographics :

Exp : 24 Location : Yorba Linda, California, United States Job Level : Middle Designation : Sr. Product Marketing Manager at Horizon Brands
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Christina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Christina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Christina

Personality Compatibility


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