Berenice Cárcamo

Sharpshooter
DISC Type : CD

Customer Experience Deputy Director at Grupo Financiero Banorte

Mexico City, Mexico

Overview

Berenice es Subdirectora de Experiencia del Cliente en Grupo Financiero Banorte, con más de 10 años de experiencia en tecnología y marketing. Es Certified ScrumMaster® y posee dos maestrías. Sus colegas la describen como una líder organizada, comprometida y profesional que crea un ambiente de trabajo saludable.

Berenice está muy involucrada en la comunidad de Experiencia del Cliente (CX), participando como panelista en webinars y eventos de la industria sobre temas como "CX: de la teoría a la ejecución" y métricas de cliente. Su formación continua incluye diplomas en diseño UX/UI y Design Thinking.

Hecho único: orquesta experiencias de cliente en tiempo real en uno de los grupos financieros más grandes de México.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Customer Experience (CX)
Lidera la estrategia de experiencia del cliente en Banorte y participa como ponente en eventos de la industria de CX, hablando sobre la ejecución de estrategias y métricas.
Gestión Ágil
Es Certified ScrumMaster® (CSM®) y tiene amplia experiencia liderando proyectos de software con metodologías Scrum y PMI, como lo demuestran sus roles anteriores.
Diseño UX/UI
Ha completado diplomados en Diseño de Experiencias Digitales y Diseño UX/UI, mostrando un fuerte interés en la creación de interfaces centradas en el usuario.

Media Appearances

Berenice has no verified media appearances

Work History

11-2024
Customer Experience Deputy Director at Grupo Financiero Banorte
2-2024 - 10-2024
Customer Experience Manager at Grupo Financiero Banorte
2-2023 - 2-2024
Manager at Grupo Financiero Banorte
4-2021 - 9-2022
Senior Software Project Manager / PMO at IISI
8-2018 - 3-2021
IT Project Manager at TERAN\TBWA

Education

2017 - 2018
Master's degree from Universidad Internacional Menéndez Pelayo
2017 - 2018
Master's degree from Next International Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Customer Experience Deputy Director at Grupo Financiero Banorte
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Insights For Selling To Berenice

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Berenice is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Berenice

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Berenice move?

  • They can take decisions very fast if you manage to convince them.
  • Can Berenice take some risk or not?

  • The risks don’t matter much to them.

You And Berenice

Personality Compatibility


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