Gloria Morales Romero

Commander
DISC Type : D

Sub-directora Voz del Cliente at Grupo Financiero Banorte

Atizapán de Zaragoza, México, Mexico

Overview

Gloria Morales Romero is the Sub-director of Voice of the Customer at Grupo Financiero Banorte, specializing in Strategic Design, Service Design, and Innovation. She focuses on holistically managing the digital and non-digital customer experience. She holds a Masters degree from Universidad Iberoamericana, Ciudad de México.

Demonstrating a passion for continuous development, Gloria is currently pursuing a second Bachelors degree, this time in Foreign Languages at Universidad del Valle de México. This commitment to learning is a significant personal driver, complementing her professional expertise and senior role in the financial industry.

Unique Fact: While in a leadership position, she has returned to university to study foreign languages.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Customer Experience Design
Her entire career at Banorte, from Project Leader to Sub-director, has focused on managing and improving the Voice of the Customer and overall customer journey.
Strategic Innovation
Her professional headline lists Innovation, Service Design, and Design Thinking as key areas of expertise, central to her role in enhancing customer interactions.
Digital Transformation
[Predicted] Her focus on managing digital customer experiences within a major financial group suggests a deep interest in how technology is reshaping the banking industry.

Media Appearances

Gloria has no verified media appearances

Work History

3-2023
Sub-directora Voz del Cliente at Grupo Financiero Banorte
1-2018 - 3-2023
Gerente Voz del Cliente at Grupo Financiero Banorte
12-2015 - 12-2017
Líder de proyecto at Grupo Financiero Banorte

Education

9-2025 - 12-2028
Licenciatura from Universidad del Valle de México
2019 - 2021
Maestría from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 10 Location : Atizapán de Zaragoza, México, Mexico Job Level : N/A Designation : Sub-directora Voz del Cliente at Grupo Financiero Banorte
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Insights For Selling To Gloria

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gloria is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Gloria

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Gloria move?

  • They can take decisions very fast if you manage to convince them.
  • Can Gloria take some risk or not?

  • The risks don’t matter much to them.

You And Gloria

Personality Compatibility


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