Guillermo Huesca

Evaluator
DISC Type : scd

Director Estrategia Experiencia del Cliente at Grupo Financiero Banorte

Gustavo A. Madero, Mexico City, Mexico

Overview

Guillermo Huesca is a seasoned banking professional with over 14 years of experience, currently serving as the Director of Customer Experience Strategy at Grupo Financiero Banorte. He specializes in process transformation and designing digital and physical customer experiences, holding a degree in Business Administration from Universidad del Valle de México.

His professional interests extend to major technology firms like IBM and Microsoft, suggesting a focus on leveraging technological innovation within the financial sector. He frequently expresses pride in his organizations achievements and mission online.

He has built his entire career within one financial group, starting at Ixe Grupo Financiero and advancing through multiple roles after its acquisition by Banorte.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Customer Experience Strategy
His current and past roles, including Director and Subdirector of Experience Design, are centered on improving the customer journey.
Digital Transformation
His background includes designing digital experiences and his interests in tech giants like IBM and Microsoft suggest a focus on financial innovation.
Service Quality
Previously held the role of Service Quality Manager at Banorte, indicating a deep background in maintaining high standards for customer service.

Media Appearances

Guillermo has no verified media appearances

Work History

11-2022
Director Estrategia Experiencia del Cliente at Grupo Financiero Banorte
10-2018 - 11-2022
Subdirector Diseño de Experiencias at Grupo Financiero Banorte
5-2016 - 10-2019
Gerente de Calidad en el Servicio at Grupo Financiero Banorte
6-2013 - 3-2015
Analista sénior at Ixe Grupo Financiero
1-2011 - 5-2013
Coordinador de captación de talento at Ixe Grupo Financiero

Education

2015 - 2018
Grado en Administración y Dirección de Empresas from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 16 Location : Gustavo A. Madero, Mexico City, Mexico Job Level : Mid-senior Designation : Director Estrategia Experiencia del Cliente at Grupo Financiero Banorte
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Insights For Selling To Guillermo

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillermo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Guillermo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Guillermo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Guillermo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Guillermo

Personality Compatibility


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