Berkeley Glasser

Evaluator
DISC Type : csd

Channel Director PacNW at AVANT Communications

Seattle, Washington, United States

Overview

Berkeley Glasser is the Channel Director for the Pacific Northwest at AVANT Communications, leveraging her background in channel sales from previous roles at SuccessKPI and Zoom. She has expertise in communication technologies, including contact center and AI solutions, and holds a degree in Communication and Media Studies.

She values building strong professional relationships and expresses appreciation for "true camaraderie" within a team. Berkeley shows enthusiasm for innovative, "outside-the-box" thinking and has participated in curated professional well-being events, suggesting an interest in fostering meaningful connections and wellness in business.

Berkeley is thrilled to have joined AVANT, a company she considers one of the most respected brands in the Channel.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Channel Partnerships
Her entire career, from Intelisys to AVANT, is focused on channel development. She recently highlighted the importance of partnerships in a professional post.
Customer Experience (CX)
Based on her recent senior role at SuccessKPI, a CX-focused company, and her engagement in CX-themed industry and well-being events.
AI in CX
Her experience at SuccessKPI and with Zoom Contact Center involves AI, WEM, and AQM technologies, indicating a focus on modern tech within customer experience.

Media Appearances

Berkeley has no verified media appearances

Work History

2-2026
Channel Director PacNW at AVANT Communications
8-2024 - 2-2026
Senior Manager Channel Sales at SuccessKPI
2-2023 - 8-2024
Strategic Channel Account Manager at Zoom
3-2021 - 2-2023
Regional Channel Manager at Zoom
10-2020 - 2-2021
Supplier Business Manager at Intelisys

Education

2006 - 2008
Communication and Media Studies from Western Washington University
2003 - 2006
Associate's degree from Whatcom Community College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Channel Director PacNW at AVANT Communications
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Insights For Selling To Berkeley

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Berkeley is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Berkeley

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Berkeley move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Berkeley take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Berkeley

Personality Compatibility


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