Marci Blinstrub Augustine

Energizer
DISC Type : I

VP, Strategy & Operations at Gartner

Sandy Hook, Connecticut, United States

Overview

Marci is a seasoned analytics leader, currently serving as VP of Strategy & Operations at Gartner. Her expertise lies in leading analytics and business intelligence teams to synthesize data into actionable insights for both B2C and B2B organizations. She holds both a BS and an MS from Cornell University.

Outside of her extensive professional life in data and analytics, Marci shows a fondness for nostalgia, warmly remembering her time in the wedding industry at XO Group, the parent company of The Knot and Wedding Channel. She also has an appreciation for major consumer brands like Starbucks.

She was recognized as one of the Top 50 Women Leaders of Connecticut in 2022.

Personality Overview

Relationship Oriented

Informal

Big Picture Person

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Marketing Analytics
Her career at Gartner has been focused on marketing analytics, where she has held roles as VP and Senior Director, driving analytical support for marketing leaders.
Actionable Insights
Specializes in surfacing business insights and establishing data-based decision making as a standard practice, from C-suite executives to day-to-day decision makers.
Team Development
Publicly celebrates the promotion and success of her team members, indicating a focus on nurturing talent and fostering progress within her department.

Media Appearances

Marci has no verified media appearances

Work History

12-2024
VP, Strategy & Operations at Gartner
9-2021 - 11-2024
VP, Marketing Analytics at Gartner
2-2019 - 9-2021
Sr. Director, Marketing Analytics at Gartner
11-2008 - 1-2019
Director, Analytics & Business Intelligence at XO Group Inc.
12-2006 - 11-2008
Director of Registry Operations at XO Group Inc.

Education

BS from Cornell University
Master of Science (M.S.) from Cornell University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Sandy Hook, Connecticut, United States Job Level : Senior Designation : VP, Strategy & Operations at Gartner
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Insights For Selling To Marci

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marci is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Marci

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marci move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Marci take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Marci

Personality Compatibility


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