Bernadette Baum

Inspirer
DISC Type : di

Global Newsroom editor, London at Reuters News Agency

United Kingdom

Overview

Bernadette has no verified overview

Personality Overview

Achievment Oriented

Generous

Decisive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Bernadette has no verified topics they care about

Media Appearances

Bernadette has no verified media appearances

Work History

9-2020
Global Newsroom editor, London at Reuters News Agency
9-2019 - 9-2020
Global Newsroom editor, NYC at Reuters
10-2010 - 3-2012
Top News Editor, Investment Banking & Wealth Management at Reuters, NYC
9-2005 - 9-2008
Senior Editor, Financial and General News at Reuters Canada
9-2019
Editor, Markets, Companies and General News at Reuters News Agency

Education

BA (Hons) from National University of Singapore
Bachelor of Arts - BA from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : N/A Designation : Global Newsroom editor, London at Reuters News Agency
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Insights For Selling To Bernadette

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadette is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bernadette

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bernadette move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bernadette take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bernadette

Personality Compatibility


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