Bernadette Conlon

Wildcard
DISC Type : isc

CMO Asia Pacific and Japan at Cognizant

Greater Sydney Area, Australia

Overview

Bernadette has no verified overview

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Bernadette has no verified topics they care about

Media Appearances

Bernadette has no verified media appearances

Work History

8-2021
CMO Asia Pacific and Japan at Cognizant
2-2018 - 7-2021
CMO Australia at Oracle
11-2016 - 2-2018
CMO and CCO at Optus
8-2015 - 11-2016
CMO , Optus Enterprise at Optus
2-2014 - 7-2015
Head of Brand and Communications at IBM

Education

Bachelor of Commerce (B.Com.) from UNSW
Bachelor of Laws (LL.B.) from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : CMO Asia Pacific and Japan at Cognizant
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Insights For Selling To Bernadette

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadette is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bernadette

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bernadette move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bernadette take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bernadette

Personality Compatibility


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